For your viewing pleasure, below is the translated excerpt of the designer for The Conjuring artworks.
I am very honoured to design the are for MLIFE The Conjuring.
I was only able to view the complete movie in theatre during the Shanghai Film Festival and conceptualised my design thereafter.
On a separate night, as I was browsing through master artist, H.R. Giger's portfolio it dawned on me the idea of bringing classic paintings that similarly wanted to bring a specific feel in art that can carry the horror component of The Conjuring. Below are my first few sources of inspiration.
Artist: Walter Sicker
Reference: Jack the Ripper's Bedroom
I adored the atmosphere of a killer's mind brought about by the colour schemes used.
The art below was the first draft created, inspired by the great Walter.
After this, I started created samples using oil paintings with the hope of making a new style that can be used as cover art that also
give respect to other famous painters.
I wanted the paint to present a chaotic yet dance-like feel while hiding certain prominent images from the movie such as the music box spiral design.
In the mexican culture, the Day of the Death is a hugely celebrated festival where people don masks while singing and dancing.
Artist: Frida Kahlo
Art: Girl with Death Mask (She Plays Alone)
I love the moody feel of the background caused by the clouds. The girl wears a skull-mask holding on to a brightly coloured sunflower.
This composite is unique and different, and immediately gives me a sense of discomfort while looking at it. I proposed my concept to the team in MLIFE.
It is a bold move. Having a design that looks weird and gives a sense of discomfort does not bode well for a company trying to sell a premium packaging!
Thank you, MLIFE for taking the risk and trust in my work.
You can see the many movie core references are implemented into the design. Since the cover art is very abstract, I also decided to make a tribute
to the great Dali for the design of the back slip.
Artist: Salvador Dalì
Art: The Persistence Of Memory
I purposely wanted the time art to showcase the prominent timing on the clocks in the movie.
Dubbed as one of the most 'cursed books one should never read', I drew my inspiration from The Key of Solomon book design.
And its back showcases the 3 terms introduced by the Warrens.
To produce this!
Using the signage on the cupboard as the cover design of the folder for the photocards.
Lastly, I added an item which I personally feel is meaningful.
I created a map to showcase the hauntings listed in both movies of James Wan. "
Thank you for reading my translation.
I hope those who supported this release have a fresh look at the final design 😃
MLIFE fought hard to release these 2 titles and even more to be granted the rights to use special artworks!